PHARMA DISTRIBUTION CASE STUDY

From ₹20 Crore to ₹150 Crore
— with full operational control

We rebuilt the infrastructure of growth, turning manual chaos into systematic scale.

01 4 Years of Transformation
02 1,200 Retail Stores Served
03 9 Functions Digitised
Transformation Excellence

Context

The Challenge: Scaling Blind

The business was expanding — more customers, more orders, more volume. But operations were manual, disconnected, and reactive. Growth was happening, but control was not.

GROWTH
01 Sales Operations

Orders were not a system. They were conversations.

Before
  • ✗ Orders placed via email and phone
  • ✗ No stock visibility before confirming
  • ✗ No real-time order tracking
  • ✗ Customers had to call for updates
  • ✗ Errors discovered only at delivery
After
  • ✓ Online ordering portal with live stock data
  • ✓ Orders entered directly into the system
  • ✓ Real-time tracking across stages
  • ✓ Customer notifications automated
  • ✓ Zero dependency on calls
02 AI & Automation

Customer conversations were happening — but nothing was captured.

Before
  • ✗ 10–12 hours of daily calls
  • ✗ No record of what customers said
  • ✗ Complaints and feedback lost
  • ✗ No visibility into customer sentiment
  • ✗ No way to detect patterns
After
  • ✓ All calls recorded and analysed
  • ✓ AI-generated summaries
  • ✓ Complaints, feedback, commitments captured
  • ✓ Pattern detection across customers
  • ✓ Customer risk and behaviour visibility
03 Supply Chain

Inventory was managed by instinct.

Before
  • ✗ No structured classification of SKUs
  • ✗ No understanding of movement patterns
  • ✗ Frequent stockouts
  • ✗ Expiry discovered too late
  • ✗ Capital locked in dead stock
After
  • ✓ ABC, FSN, VED, Pareto classification
  • ✓ 24-month sales trend analysis
  • ✓ Reorder points and EOQ per SKU
  • ✓ Auto purchase recommendations
  • ✓ 90 / 60 / 30-day expiry alerts
04 Internal Audit

Stock audits were slow, manual, and error-prone.

Before
  • ✗ Paper-based counting
  • ✗ Manual Excel compilation
  • ✗ 2–3 days of effort
  • ✗ High error rates
  • ✗ No real-time reconciliation
After
  • ✓ Tablet-based counting
  • ✓ Multiple users simultaneously
  • ✓ Live central data capture
  • ✓ Instant reconciliation
  • ✓ Automated variance reports
05 Financial Health

Collections depended on memory and effort.

Before
  • ✗ No structured follow-up system
  • ✗ Wrong customers chased first
  • ✗ No prioritisation of risk
  • ✗ Payments not mapped clearly
  • ✗ Delays turning into bad debts
After
  • ✓ Daily CRM-wise priority lists
  • ✓ Virtual accounts for each customer
  • ✓ Automatic payment allocation
  • ✓ Automated reminders (before & after due date)
  • ✓ Risk-based debtor classification
06 Revenue Intelligence

Sales visibility stopped at zone level.

Before
  • ✗ No store-level performance tracking
  • ✗ Declining stores hidden in aggregate numbers
  • ✗ No early warning signals
  • ✗ No structured follow-up
After
  • ✓ Store-wise budgeting
  • ✓ Monthly performance tracking
  • ✓ Trend and behaviour analysis
  • ✓ Decline detection within 30 days
  • ✓ Automatic follow-up actions
07 Execution

Orders moved without visibility.

Before
  • ✗ No tracking between stages
  • ✗ Errors found after delivery
  • ✗ Bottlenecks not visible
  • ✗ No accountability
After
  • ✓ Order tracking from entry to delivery
  • ✓ Picking and packing monitored
  • ✓ Short supply flagged before dispatch
  • ✓ Dispatch and delivery tracked
  • ✓ Bottlenecks identified instantly
08 Distribution

Delivery planning was manual and inefficient.

Before
  • ✗ Routes decided by drivers
  • ✗ No GPS tracking
  • ✗ No cost visibility
  • ✗ Delays not measured
After
  • ✓ GPS mapping of all stores
  • ✓ Route optimisation
  • ✓ Real-time vehicle tracking
  • ✓ Delivery time and cost analysis
  • ✓ Carrier performance tracking
09 Corporate Finance

Financial decisions were delayed and reactive.

Before
  • ✗ Reports available 10–15 days late
  • ✗ No cash flow visibility
  • ✗ No structured budgeting
  • ✗ No link between operations and finance
After
  • ✓ Annual budgeting across all functions
  • ✓ Monthly actual vs budget tracking
  • ✓ 13-week cash flow forecasting
  • ✓ Working capital visibility
  • ✓ Automated reporting on Day 1
10 Executive Control

No single view of the business.

Before
  • ✗ Multiple reports
  • ✗ Delayed information
  • ✗ No role clarity
  • ✗ Decisions based on partial data
After
  • ✓ Role-based dashboards
  • ✓ Sales, operations, finance, collections
  • ✓ Real-time updates
  • ✓ No manual reporting
  • ✓ Daily business visibility

We do not start with a proposal. We start by understanding your business.

Let us identify the priorities together and build a practical roadmap for improvement.